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Design: Photo

By Abhishek Anid Dutta

If stories were told through textiles, textures and craftsmanship “Shades of India” brand would be a clear winner. David Housego and Mandeep Nagi are the founders of Shades of India design brand. They have all the skills and understanding required to tell stories of hands holding needles. While David has years of storytelling experience of working as a journalist, Mandeep has a sharp design acumen and the sensibility to uplift Indian craftsmanship to the benchmarks of International aesthetics. It is not surprising that Shades of India is stocked at most of the top design shops across the world.

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Located in Meherchand Market, Lodhi Colony, New Delhi, is Shades of India’s city outlet that displays its internationally acclaimed products. With its unique branding, it’s hard to miss this outlet.

Shades of India Image

Once inside, you are immediately greeted by a combined whiff of colour, contrast, lighting and overall ambience that immediately signals to you that it is not just another shop selling textiles.

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At Shades of India, any concept starts with a mood board. Swatches of different fabrics are put together to show “the look” of a space before it becomes reality

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The peculiarity of Art lies in the fact that it unearths and creates harmony out of chaos. Chaos therefore births creation. The chaotic arrangement of a designer’s work desk gives us the ominous sign: another creation is at hand!

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The Shades of India factory in Noida covers a huge area and is at the heart of the company’s quality control. Fabrics and materials are sourced from across India. This requires a well-organised workforce to inspect every material that passes through.

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Women in India form an integral and arterial part of any textiles endeavour and it is no different here in the Shades of India factory. Empowering women is an important objective.

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Vintage photographs of sewing machines always show women sitting with fabrics; these male workers who love their craft are challenging that stereotype.

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At the dyeing and washing section of the factory, a workman appears to be conducting his own orchestra; his hands moving in unison and the performance is riveting.

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There are so many different colours – from what the worker is wearing to what she is creating. I’ve read that different colours say different things. So will all these different colours saying different things result is a cacophony? No, quite the opposite! They become a chorus that collectively says one thing- Beautiful!

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The minute elaborate detailing and surface work in the finished textiles originates here under the expert guidance of the hands of a worker in the Shades of India factory.

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At the Shades of India outlet, you will be spoilt for choice as you are greeted by a collection of items that are to say the least - Eclectic.

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The uniqueness of their style lies in the texturing of fabrics and the coordination & contrasting of colours.

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The inventive and unexpected use of surface treatment is also what sets the company and their products apart in the International market, bagging them many prestigious awards.

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And just in case there is an accessories lover inside you, don’t worry. Shades of India has you covered here as well!

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Oh and don’t expect to find all of their products lying lazily on shelves like the random textiles shop!

Shades of India Image

And if we needed any reminder, this little colourful installation, profoundly takes you back a full circle to the origination of everything that are on display - Spools of thread !





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