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By Christine Pemberton

Here at Bring Home Stories we are always looking out for stories to share with you, stories that inspire us, and yes - stories that move us. And when such a story combines with creating beauty - well, what could possibly be nicer?
Presenting Jaipur Rugs, a company making outstandingly beautiful hand-knotted rugs and carpets, and empowering their weavers in the process.
This is a story of a collaboration that brings out the best in everyone, as together they create timeless modern classics.

Date Published: 25th April 2017

Nand Kishore Chaudhary Founder of Jaipur Rugs

The story of Jaipur Rugs begins in 1978 when the founder of the company, Nand Kishore Chaudhary gave up a bank job and borrowed Rs. 5000 from his father to start his carpet business. The journey began with 2 looms, 9 weavers and one scooter in Rajasthan.

Jaipur Rugs Weavers

In the early days, Nand Kishore faced resistance when he installed weavers in his family home. The weavers were from a lower caste, creating a problem for his family. But he persisted, helping the poor and largely uneducated weavers and their families to earn a decent living.

Nand Kishore Chaudhary with weavers

Since Day 1, in 1978, the company has put its weavers first. They have not only given them employment, but have looked at the weavers and their families as a holistic group, training, educating and helping.

Jaipur Rugs weavers

The company philosophy is clear. Nand Kishore explains: “When a person buys a rug, he is not just buying a rug….he is buying the food for a poor person.”

Jaipur Rugs weaver with child

“When a person buys a rug, he is not just buying a rug….he is buying the medicine for a sick person.”

Jaipur Rugs image

“When a person buys a rug, he is not just buying a rug….it is the education of a poor family.”
Education and literacy programmes are provided for the weavers and their families, and are targeted towards the women, many of whom have at long last learned to read and write.

Jaipur Rugs image

Jaipur Rugs tells us that they have trained 50,000 weavers from scratch - like this gorgeous trio, standing proudly outside their homes. (And oh, those colours…)

Jaipur Rugs image

Education for women, health care, scholarships, Jaipur Rugs believes firmly and unequivocally in giving back to the community that provides a flow of beautiful hand-knotted, lovingly created rugs.

Jaipur Rugs image

Jaipur Rugs Co. has its roots solidly in village India, where the bedrock of the weaving talent is.

Jaipur Rugs image

Combining village know-how and skill with international creativity, Jaipur Rug Co has enlisted designers from all over the world, and since the late 1990s has had a distribution centre in the US.

Jaipur Rugs image

Jaipur Rugs’ first contemporary handknotted collection 'Chaos Theory' by Kavi, was launched in 2013, in Germany.

Jaipur Rugs image

From those simple beginnings in 1978, Jaipur Rugs now has 20+ branches, is present in 6 states and 600 villages in India. They distribute their carpets and rugs to over 40 countries and they have a strong and independent base of over 40,000 artisans.

Jaipur Rugs image

Let this story of weaving carpets while weaving the weavers’ dreams end with this beautiful smile…





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