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By Alecca Carrano. August 2012

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Studied fashion at the Fashion Institute of Technology in New York City Fashion Designer - Brand owner of Alecca Carrano

I have wanted to be a fashion designer since I was a little girl. I used to make clothes for my dolls when I was 6-7. When I was 16, I received my first sewing machine and started experimenting on adult clothing. I am generally a very crafty person and can knit, sew, and embroider.


Half Greek/Half Lebanese. Born in Lebanon and grew up in Vienna, Austria. I moved to the US (NY) to study and stayed in New York for seventeen years. I speak French, Italian, English, German, Arabic, and a little bit of Greek (I only manage in Greek). French and Arabic are my mother tongues.

Character Building Anecdote

My husband and I chose to move to India with our three children to expand our business five years ago. Making the choice to move to India was deliberate, which is different than many people and I believe it says a lot about a person.

Prior to India, we lived in America and France. We wanted to move to either China or India, where we believe the future is for business and opportunity. We also wanted a great experience for our children. It was a combined choice, and we debated options for a year. Ultimately, we chose India over China, mainly due to language issues. I also feel more comfortable in India, being from the Middle East.

What do you like about Delhi?

I like my neighborhood (Sundar Nagar)! Also, Delhi is a very green place. I still love going to the markets in Delhi, they are very inspiring and fun. My favorite market is Chandni Chowk, where I can discover hidden streets and quaint shops.

The colors and shapes and even crowds of the markets are all very inspiring for my fashion designs. My husband also has a painting called the ‘Indian Market’.

What do you not like about Delhi?

I don’t like the fact that Delhi doesn’t have a center where you can walk on the street and sit in cafes. Delhi really doesn’t have a center; I guess that is where my European upbringing comes in!

Favorite places to eat

To be honest, my house is my favorite place to eat. I also enjoy the Sushi at the Oberoi Hotel. For Indian food I prefer Swagath Restaurant in Defence Colony.

Indian dish that everyone must try

Cholle Batura. (Fried Bread with chick peas)

What is the one thing that people must do in Delhi?

People should go to Chandni Chowk. It is a medieval market that has existed since the Middle Ages. It is out of this world, so unique. Now you can take the metro straight to the market, it is fantastic. If you come to Delhi and you haven’t seen Chandni Chowk you haven’t seen anything.

Any significant memory in India that stands out?

I have so many funny stories that I want to write a book! The first time I visited India as a tourist, I immediately felt a very welcoming culture and people. It really took no time to decide that we could live in India and move here with our children. Our first impression of India was very positive. However, it was not necessarily supported in reality; things changed once I began to work here. Basically, you might not have a true idea of what India is until you live here.

Tell us about your Fashion Label

‘Alecca Carrano’ has existed for 20 years. The clothing is 100% produced and manufactured in India. It is sold nation-wide and in all neighboring countries. Additionally, the clothing is sold in many other countries, including: Finland, Italy, France, Greece, and Lebanon and Japan.I design ready-to-wear clothing and I have adapted the India collection to local needs. In India, we need certain clothes that are different from what is available in the European and US markets. For instance, there are a lot of parties and events that people go to, so I have adapted the collection to cater to that lifestyle. In Delhi, you can find Alecca Carrano in: Ogaan in Santushti Complex, Khan Market, Emporio Mall, and Hauz Khas

If you’ve lived in various other countries, how do they compare to India? (And where?)

I think living in India is really difficult compared to other countries. In India, there are power cuts, water shortages and high maintenance households; I find it hard to live here. I also find the climate to be weighing on us now. The AC running nine months out of the year starts to be tiring. Even shopping is difficult, as I have to go to six different shops for one grocery list. That is also because we need to eat our Mediterranean food. For instance, I need the right French butter, pasta, and quality olive oil. It is difficult to go to just any grocery store and buy everything. Grocery shopping is an outing. In Europe, it would take five minutes.





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