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Shruti Soharia Singh, Designer of the second Bring Home Stories Collection

Shruti Singh Image

We’re sure a career in designing requires a lot of visualisation, imagination and creativity at all times. What are the challenges that it brings along?

I think every work is a challenge in itself. A small stimulus is all that’s needed to get things rolling. And I firmly believe that the creation should be simple... Simplicity survives longer. And ironically, simple things are the most difficult to come up with. I know that my designs are meant for people who do not know art. People should just be able to relate to my creations – that’s what is important. And then there are client requirements too which may be a compelling factor to depart from your way of working, but fortunately, I never had to compromise. I have been lucky that way. But every next day, there’s a new requirement of a new style. What we do need to understand is that – Art is not decoration. It should be simple, basic, clean.

Has the advent of digital art made the domain of art more democratized?

Artists are born, they’re never made. If creativity is inside you, you’ll find it somehow… through some medium or another. Digital art just increases that scope of discovery. Everybody can do everything, you just need to have that interest which drives you.

How has it been working with Bring Home Stories on the Delhi “phool mandi” or flowermarket Collection? Have you ever worked so extensively on the theme of flowers before?

To start with, I love the theme of the “phool mandi”. And this the first time that I have worked so expansively with flowers. It hasn’t been explored much and thinking of flowers always brings a certain freshness and a very Spring-y feeling in the head. I combined that with the colours and characteristics of Delhi and came up with interesting designs. And I got a lot of freedom and thinking space here to do things in my own style. It’s been an excellent experience – bringing the stories of the flowers forth with my designs. I feel I know flowers better now.

What do you think about the theme of “phool mandi”? Was it a challenge designing so many elements on a singular theme?

Not at all. In fact it drove me to discover new ways of portraying flowers. The phool mandi has been and the idea of flowers has been explored a lot in general, but never in a way like we’re doing it now. Bringing out stories focussing just on flowers and their characteristics.

You worked on fabric for the every first time with us. How was the experience?

It was really exciting but it had its challenges. Holding a work of art in your hand and wearing it over are two very different things. The human body became my room, my canvas because I had to keep in mind what part of my design on a saree, say, will fall where and how will it look. Tried several permutation and combinations while designing the fabric and had great fun doing it.

The collection makes strong use of sketching. Is this your favourite style?

Yes. Sketching has always been my forte. And in this collection, it was more exciting since for the first time I was sketching for garments.

Shruti Singh Image





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