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Design: Photo

By Christine Pemberton

There are some combinations that are, quite simply, meant to be.
Take, for example, the dazzling craftsmanship of India.
Now combine this with effortless Parisian chic.
Et voilà, the result is one of the coolest boutiques and design concepts in Paris, Jamini. Namaste, bienvenue and welcome to the world of elegant Indo-French fusion.
Date Published: 20 December 2017

Jamini Design: Elephants in Assam

Jamini design is the brain child of Assam-born Usha Bora, and it is her passion for Assam that fuels so much of her creative vision. Usha is a “child of the earth” as she describes herself. Assam is where she spent her childhood, surrounded by tea bushes and immense forests that were under the administration of her grandfather, home to rhinos, elephants and tigers.
Image © Claudio Cambon

Jamini Design: mixing Indian and French Design

With Assam as her bedrock, Usha spread her wings - studies, travel, corporate life, love, marriage, the birth of her child…and it was this last event, the arrival of her daughter, that gave her an urge to forge a creative bridge between her ancestral home, India, and her new home, France.
Image © Zoé Fidji .

Jamini Design: Growing up in Assam inspired Usha's designs

Usha’s childhood reads like something from a fairytale. “Growing up in Assam was wonderful – surrounded by the fragrance from the tea gardens around the house, jasmine flowers, lush greenery, watching deer and rare birds like hornbills from my veranda and spending time in the forest of Kaziranga.”
Image © Claudio Cambon & Zoé Fidji

Jamini Design: showcasing textiles and women in Assam

The result of this magical childhood? Jamini was born as a natural extension of Usha’s passion to showcase the beauty of the textile traditions, and the skills of expert craftsmen and women from Assam.
Image © Zoé Fidji

Jamini Design: Jamini works with local weaving clusters in Assam

Assam is a region extremely rich in natural resources and is home to a thriving textile industry, especially hand weaving. Jamini works with different weaving clusters, focusing especially on “Eri” or Peace silk. Eri silk, made from the thread of the Eri worm, is rare and exceptional, and is gathered without the worm coming to any harm. Hence its name - Peace Silk.
Image © Claudio Cambon & Ophélie Lauret

Jamini Design: blockprinting is used to create household items

Block printing is a hand-printing technique using wooden blocks, and is used to make Jamini’s household linen such as tablecloths, pillows and bed covers.
Image © Claudio Cambon

Jamini Design: using old techniques to highlight heritage is part of the Jamini philosophy

Using centuries-old techniques to highlight how heritage carries within itself the keys to modernity is an integral part of Jamini’s philosophy.
Image © Claudio Cambon

Jamini Design: Sil Yarn technique is preserved by Jamini

Each Jamini piece reflects the land, the traditions and the skills of the local artisans, and Usha is committed to preserving this ancient savoir-faire and protecting their natural environment.
Image © Claudio Cambon

Jamini Design: Yarn techniques

To quote Jamini “The importance of returning to essentials is very simply, our Karma.”
Image © Claudio Cambon

Jamini Design: offers a window into Indian culture and artisans while reflecting a contemporary French aesthetic

What is appealing about Jamini is that the brand offers a window into Indian culture and its skilled artisans, whilst being simultaneously capable of dialoguing with contemporary French chic, to create a modern and quality-driven aesthetic.
Image © Zoé Fidji

Jamini Design: line between traditional authenticity and contemporary western consumers is key

And managing that fine line between traditional authenticity and what will appeal to western consumers?
Image © Sophie Denux

Jamini Design: traditional techniques with a creative twist blends French and Indian roots

Let Usha explain in her own words: ”Our products use traditional techniques with a creative twist that comes from my French side combined with strong Indian roots.”
Image © Ophélie Lauret & Julie Ansiau

Jamini Design: from Assam to Paris

From Assam to Paris. Avec beaucoup d’amour.
Image © Usha Bora & Julie Ansiau

Visit the Jamini Design Website

Home Page image © Zoé Fidji





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